Introducing … LUVOCRACY!!

As I’m sure many of you have noticed, I’ve been on a bit of a blog hiatus for the past few months. Where did I go? Well, back in March, I got an amazing opportunity to join a brilliant startup here in San Francisco called Luvocracy. For the past seven months, I’ve been hard at work with some of the smartest people around.  Together, we’ve been building a new social platform around shopping.  Social shopping?! Yes .. social + shopping = my web heaven.

As someone who is passionate about sharing great products on the web, I’m thrilled that I finally have a platform like Luvocracy, where I can pass along all of the great products I blog and pin about with everyone in my life. From now on, when a friend, family member, or reader asks me what my favorite products are, I can say “check out my Luvocracy page!”


Beyond that, Luvocracy is helping to streamline the way we shop online by providing us with a way to find products we’re sure to love, recommended to us by the people we trust. For example, I trust my husband Fred for great music, my friend Nelson is my go-to for travel accessories, my brother Matt has amazing taste in home goods, and I trust my favorite bloggers for just about everything else. When I choose to trust these individuals on Luvocracy, I’m creating a catalog of beautiful products I’m guaranteed to love. How’s that for a better (and easier) online shopping experience?!

I know what you may be thinking … it kind of sounds like a product-focused Pinterest! Well, sort of. Except, what makes Luvocracy truly brilliant is that everything can be purchased directly from the site, and Luvocracy will actually handle the transaction on your behalf. That means, no more entering your credit card info into a million different sites, no more searching for a sold out product on your own, no more going back and forth with a retailer when your shipped product has disappeared. Luvocracy is there on your behalf to do all of this hard work for you.

But, perhaps what I love most about Luvocracy, is that it’s an opportunity for me to finally make a cut of the sale from the products I spend countless hours digging around for, and sharing with others. After all, shouldn’t we all be rewarded when we sell a product on a company’s behalf? On Luvocracy, any time someone purchases a product you’ve recommended, you earn a commission of that sale! This goes for everyone on the site. Not just a select group of popular bloggers or major pinners. Everyone can earn rewards on every product they recommend! And not just a select number of products, but every product that’s available for sale on the internet!

Because we here at Luvocracy understand that communities are built together, we also reward you for the great people you invite to join. Every time someone you have invited onto Luvocracy makes a purchase from the site, you earn a commission from that transaction … for a year!

And, just to be very clear, it’s not just credit you’re earning on Luvocracy. It’s actual cash that you can choose to receive. Depending on how much you interact with the platform, this can mean an extra pedicure every month, or something bigger!

So far I’m having a blast adding all of my favorite products to Luvocracy. The experience of sharing a great product that someone ends up purchasing truly brightens my day. It reminds me of my days with LAMA as an e-commerce boutique owner. One of my favorite experiences as a shop owner were the days I would receive wonderful notes from my customers thanking me for the beautiful product they were now treasuring. It’s such a joy to have that experience again with Luvocracy, because we enable our users to thank each other for the recommendations that make shopping a pleasure.

So now that you know what I’ve been up to for all of these months, I would love for you to jump on board and join the site! You can click right here for an invitation or email me directly at christine[at] and I’ll be sure to send an invite your way. We’re just an infant of a site, but I’m so proud of our incredible starting point. I can’t wait to see where Luvocracy goes!

Lastly, I just wanted to send a personal shout out to my amazing team. They may not know it, but every day (no matter how stressful that day has been) I pinch myself to make sure I’m not dreaming. It wasn’t long ago that I was completely on my own. Some of you may remember this post. And now I have a dream team of talented and lovely individuals that I’m excited to work with. I’m so proud of what we’ve accomplished so far, and grateful that Miles and I are part of it. Yup! That’s right! Miles gets to come to work with me everyday.

Things I’m Afraid To Tell You

Today I’m thrilled to be a part of a blogger movement I was excited to hear about from Meg Biram of Mimi + Meg.  A few weeks back, blogger Jess Constable decided to write a personal post baring many of her insecurities she would otherwise never share with her readers. Shortly thereafter, blogger Ez Pudewa turned Jess’s inspiring post into a “Things I’m Afraid To Tell You” blogger movement. When Meg asked if I wanted to participate, I surprised myself by saying “sure!”

I’m not one to “tell all,” but I do think it’s important to be open from time to time. After all, what makes you more human than admitting you are, in fact, human?

Yup! Bloggers have issues too (like getting posts done on time .. I was supposed to have this up this morning and now it’s 10:50 pm. Eeek!).

So, in the spirit of supporting one’s community, here are a few things I’m afraid to tell you.

1. I blog about fashion yet I rarely feel confident about how I’m dressed. I typically go through several outfit changes before settling on a “look” I don’t know if I actually like. And yes, it bums me out. Although the world I create here on my blog and on Pinterest looks very stylized, I have struggled for years to create a personal style for myself that I’m happy with. I fear that I may never be satisfied with my personal style and admire the way I look the way I admire the way others look.

2. I have a very difficult time focusing. It often takes me hours to do something I should be able to do in half that time because I’m so easily distracted.  For example, I wrote the sentence before this one over fifteen minutes ago. What did I do during those fifteen minutes? Nothing really, my mind just decided to go somewhere else and I followed. I really wish I could be more productive.

3. I compare myself to others waaaaaay too often. Most of the time, it keeps me from acknowledging and respecting my own accomplishments the way I should.

4. I’m kind of a messy person. And by “kind of” I mean MESSY. I create little piles of stuff everywhere (piles of clothes, piles of receipts, piles of shoes, piles of beauty products) and I don’t pick them up until they’re out of control.

5. I have a love/hate relationship with my following on Pinterest. It causes me a tremendous amount of anxiety that I’m having a difficult time understanding all of my mixed feelings about it at the moment. Of course, I’m grateful for the success there, but, in the words of the Notorious B.I.G., “mo’ followers, mo’ problems.” Actually, I think he said “mo’ money, mo’ problems,” but you get the point.

6. I feel HORRIBLE that I was the last blogger to get their post up today. I probably shouldn’t have agreed to participate today because my life is super CRAZY BUSY right now, but I can’t help but say yes to everything. Note to self: Christine .. learn how to say no.

Hmm .. that wasn’t so bad! In fact, it feels good to get some of that off my chest! *blogger sigh of relief*

Be sure to check out all of my fellow bloggers who were brave enough to participate today!

Miles & Me: Soft Stripes

The cherry blossoms are starting to bloom here in the Bay and it’s looking like Spring might be popping up a little early this year. Yes! Miles and I are color-addicts, but we’re thinking about taking on a more mellow look this Spring with these soft stripes.

Pinning With A Purpose!

Hey SF Bay Area friends! It’s that time again … I’m teaching my skillshare class on Pinning With A Purpose: How To Build Your Brand On Pinterest. I’ve had a great deal of success on Pinterest (my favorite social media platform EVER) and I love teaching the ins and outs of marketing and brand building through this visual site. Visual communication is POWERFUL, so come check out how to make it work for you and your brand.

The class will take place in SF on April 25th from 7-8:30pm. Although, I enjoy sticking around afterwards to answer additional questions and meet my wonderful attendees and fellow passionate pinners!

If you don’t live in the area, don’t worry! I’ll be launching a webinar series of this class soon and I’m also in the middle of writing The Complete Idiots Guide to Marketing on Pinterest, which will be available at major bookstores near you (incidentally, this is the reason why I haven’t been able to post much lately … but more on that later).

I shot the photo above at the end of my last class. Look how happy they are! And I didn’t even force them to smile and wave!  Anyhow, head over to my skillshare class page for more info and the link to sign up. This class sells out quickly so grab your spot asap!